The Uncertainty Paradox
Business schools teach us that success is the result of getting the math right. They tell us: “Gather the data, build the model, hedge the risks, and profit is inevitable.”
It is a beautiful lie.
If business were pure mathematics, the richest people on the planet would be algebra professors and accountants. But they aren’t. The real fortunes are made by those who know how to operate in total uncertainty. In the zone where mathematics is powerless.
I wrote this book because I noticed a disturbing pattern. Early in their careers, when the stakes are low, entrepreneurs rely on logic. But the higher they climb, and the more zeros appear on the contracts, the more often strange artifacts appear in their offices. Amulets. Totems. Astrological charts.